Product Platform Manager/
UX Designer / Web Designer
A problem solver with 14+ years of cross-industry experience in online retail, financial services, and media. Passionate about researching complex challenges, uncovering opportunities, and crafting user-centered solutions that enhance digital experiences. With a background in web design and product platform management, I blend strategic thinking, creativity, and analytics to identify friction points, optimize workflows, and drive impactful improvements.
Translating research into strategies, ensuring digital platforms are intuitive, engaging, and continuously evolving through data-driven decision-making and design thinking.
Building a Website Through
Process & Analysis
Conducted research and analysis to design and build a user-centric website, identifying key pain points and opportunities. Improved workflows, optimized navigation, and enhanced the digital experience. Delivered an intuitive platform that met user needs and business goals.
Building an Intuitive Program
Learning Journey Template
A robust program template was developed, ensuring seamless navigation, interactive elements, and adaptive content. This approach improved engagement, and made learning more effective and accessible.
Improvement to an eCommerce
Shopping Basket
A/B testing identified issues in the shopping basket, leading to clearer CTAs and a smoother checkout. Optimizing the layout reduced drop-offs and increased conversions. As a result, users experienced a faster, more seamless purchasing journey.